All posts by the Shasta Living Streets team

Walkability: How To Revitalize Redding One Step At At Time – Part One

Before you start to say it can never happen here, it’s already begun. 

{Part One of a Series On Jeff Speck’s Walkable City: How Downtown Can Save America One Step At A Time, originally published on A News Cafe.]

Shasta Living Streets sometimes gets described as a bicycling group. While we advocate cycling, it’s just a portion of our platform.  Our full platform can be found in our name—living streets.  Streets that are lively and accessible to everyone in our community: bicyclists, pedestrians, young, old, abled, differently abled, and yes, motorists too.Carnegies_wide

The City of Redding has been attempting to revitalize downtown for fifty years now, to various degrees of success. In Walkable City: How Downtown Can Save America, One Step At A Time, author and city planner Jeff Speck posits the key to making a vibrant city is walkability.  His book, clocking in at a breezy 312 pages, is an engaging and easy read that encapsulates the Shasta Living Streets agenda as well as anything we’ve seen.  We urge you to buy it, read it, share it with your friends, and join us to discuss it.

Characteristics that make streets truly walkable:  useful, safe, comfortable, and interesting

WalkableCityIn Walkable City, Speck argues walkability is more than just pedestrian safety. “If walking was just about creating safe pedestrian zones,” Speck asks, “then why did more than 150 Main Streets pedestrianized in the sixties and seventies fail almost immediately?” (Sound familiar?)  Speck puts forth what he calls the General Theory of Walkability, which asserts that a walkable city, town, or district must meet four criteria to be considered truly walkable: useful, safe, comfortable, and interesting:

Useful means that most aspects of daily life (work, school, groceries, etc.) are located close at hand and organized in a way that walking serves them well.  Safe means that the street has been designed to give pedestrians a fighting chance against being hit by automobiles; they must not only be safe but feel safe, which is even tougher to satisfy.  Comfortable means that buildings and landscape shape urban streets into “outdoor living rooms,” in contract to wide-open spaces, which usually fail to attract pedestrians.  Interesting means that sidewalks are lined by unique buildings with friendly faces and that signs of humanity abound.”

So why should our cities and towns be walkable?

Demographic Demand

Speck observes, “surveys show creative-class citizens, especially millennials, favor communities with street life.”  While Boomers and Gen-Xers grew up on TV portraying cities as dangerous dens of crime and the suburbs as pastoral ideals, millennials grew up on shows portraying cities as exciting and benevolent places full of life.  This preference for urban living is becoming dominant and is expected to last for decades.

Will they want to live in Redding or will they want to live somewhere else?

As they age, Baby Boomers (25% of the U.S. population) are downsizing their large, isolated, suburban empty nests and seeking more compact neighborhoods where they can walk instead of drive as part of their daily lives.  It makes sense; how many of us know an elder who has had to give up driving?  What happens when they are stuck in their suburban home miles from stores and services? How alienating must that be?

Between the millennials and boomers (the two largest demographic groups in America), the demand for walkable urban living has the potential be a large economic windfall;  Christopher Leinberger of the Brookings Institute theorizes it will take 20 to 30 years to meet the pent-up demand.  Will they want to live in Redding or will they want to live somewhere else?

It Makes Economic Sense

Living a walkable life means less spending on cars and more disposable income for local businesses.

In cities from New York to Seattle to Detroit, housing in walkable urban areas fetches a 40-200% premium over comparable housing in suburban neighborhoods.  The same principle can be found at work with commercial properties—during the recession, suburban office vacancies increased while downtown vacancies stayed put.

Living a walkable life means less spending on cars and more disposable income for local businesses.  Studies have shown that the average American family now spends more on transportation than housing—“about $14,000 per family per year driving multiple cars,” according to Speck, and “almost 85% of money spent on gas and cars leaves the local economy.”  If we made Redding walkable enough that only 1% of our families decided to go car-free, that could mean over 12 million dollars a year would be freed up for more discretionary—and local—spending.

Healthier Cities, Healthier Families

By now, everybody should know by now we are in the midst of an obesity epidemic that is making a tremendous negative impact on medical expenditures, lifespans, and the quality of life.  Many studies are beginning to link this epidemic “directly to the automotive lifestyle.”

According to Speck, “one effort found for every additional five minutes Atlanta-area residents drove a day, they were 3% more likely to be obese.”  The automobile also impacts public health through pollution, car crashes, and even higher blood pressure caused by sitting in traffic.

It Can Happen Here

Before you start to say it can never happen here, it’s already begun. More and more young professionals are moving downtown, citing its proximity to activities, events, businesses, and the river trail as its best features.  Christine Stokes, Executive Director of the Shasta Historical Society, moved downtown to be closer to work and friends and quickly fell in love with the architecture and greenery.  “I love being able to sit outside at a local restaurant for dinner and then take a stroll home,” says Stokes.

“I see so much more when not driving through; businesses I didn’t know existed, places I’ve never visited, in a town in which I was born and raised.”

Brandi Greene of E2 Consultant Engineers and Catalyst bought a house downtown to make a daily impact in an area she would like to see evolve.  “I have enjoyed the look on other’s faces when I say I walked,” she smiles. “I see so much more when not driving through; businesses I didn’t know existed, places I’ve never visited, in a town in which I was born and raised.”

Both Greene and Stokes still see a need for changes downtown—we’ll discuss these changes in a future article—but it’s becoming clear that with a little work, we can turn this kind of interest and commitment into a thriving downtown for everyone.

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Michael Kuker contributes policy analysis and communications strategies to help create more livable communities in our region.

Better Bikeways and Walkable Cities

Bicycling is growing as more people discover the joys and convenience of bicycling.   Businesses want more people to walk and bicycle because more foot traffic means more spending and social energy in local business districts.  

People want to  walk or bicycle more in their daily lives to reduce transportation costs, stay healthy, and have more active lifestyles.

At the same time too many people are still hurt or killed while bicycling.   The average person  will not join those of us who already bicycle and walk unless we overhaul our streets with safe streets and bikeways that connect our destinations and protect us from speeding car traffic.   

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 See all the people in our community standing-    up and smiling big in order to support Better Bikeways and Walkable Cities, visit our Instagram.

 Read the blog post on Walkable Cities:  Here

 

HOW DO WE CONTRIBUTE?

Support.  Shasta Living Streets works to share the broad support by individuals, families and businesses in our community for Better Bikeways and more Walkable Cities.    Funding.  We help local agencies secure more funding for implementation of changes on the streets and development of greenways and trails.     Best Practice.  We share information and facilitating conversation about best practice and innovations in street and neighborhood design so we can all better support improvements.     Better Design.   We help local agencies and cities plan for improved local standards and street design that meets the needs of individuals, families and businesses in our community.

GET INVOLVED

Become a Member of Shasta Living Streets.  Build the movement for excellence and active living in our community.   It’s easy:  Here

Add your smile to our set of photos.  Come to one of our events and have your photo taken, or contact Anne at athomas@shastalivingstreets.org

Read Walkable Cities with us.  Join our community-wide book club or one of our conversations about what makes towns and cities thrive.    Information:  Here   1st Blog Post Review:  Here

Collaborate.   Shasta Living Streets is a collaborative effort by people like you.  Add a little of your time and energy to make a difference.   More information:  Here

Bike To Happy Hour For A Bike Commute Festival

Do you sometimes enjoy biking to work?  Thinking about it but need some encouragement?

Join us for Happy Hour and the Bike Commute Festival on Friday. Please join us whether you ride on this day or not ….  Come meet people who ride locally and swap ideas, tips and stories.  Learn about programs and how you can get involved in the movement to create better bikeways and walkable cities and towns in our region.

THANK YOU to our sponsors – Realtor, Rick PhillipsCarnegie’s, and Redding Distributing Company.

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And enjoy Shasta Living Streets Better Bikeway Brew, a blond ale from Deschutes Brewery!

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Our beer celebrates the Better Bikeways Campaign for Shasta County.  Photos available on Instagram:  Better Bikeways Photos

Then – Later that evening, head over to the  Bike-In Movie in the Downtown Promenade.  At about 8:30pm.    More information:  FREE Bike-in Movie Night

Klunkerz: A Film About Mountain Bikes – documents mountain bike history during its formative years in Northern California and examines the relationships of the Marin County teens, athletes, and entrepreneurs who were directly responsible for popularizing off-road cycling. The film includes many interviews with those present during the embryonic stages of the sport, including Gary Fisher, Charlie Kelly, Joe Breeze, Tom Ritchey, Mike Sinyard, and Otis Guy, and covers “the treacherous old Repack races.”

The film was written, produced, and directed by independent California filmmaker Billy Savage and released on October 8, 2006.

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http://www.youtube.com/watch?v=0sjRCzRrPac

Wear your ten gallon hat and ride your zero gallon bike! We ride too!

Extroverts welcome.   

Join friends from Shasta Living Streets and The Shasta Wheelman as we ride in the parade to help our community understand that we ride too!   Help spread the word about people on bicycles in our community and enjoy the beautiful day and riding in the parade – it’s really fun!

Yep, We ride too!  

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Saturday, May 17th, 2014.  Meet on California Street between Shasta and Eureka Way at 8:30 am.

We are Parade # 126, Staging 09.

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More information about the parade:  Parade Map,  Asphalt Cowboys

What a Great Day! —A Redding Event Like No Other

Family Bicycling Day

Love Your Family. Love Your Neighborhood. Love Your Bike

Thank you Everyone!  We have many photos and stories to share from the activities on Sunday May 4, 2014.

Photos and Video

Articles

  • Ciclovia event will turn Parkview Avenue into giant bike lane.  

    By Jenny Espino Thursday, May 1, 2014   Article Here

  • Family Bicycling Day triggers discussion of transportation issues in Redding   By Alayna Shulman May 4, 2014   Article Here

    Thank You To Our Generous Sponsors:

 

Downtown Can Save America

What makes towns and cities thrive:  walkability.

People in the Parkview and Garden tract neighborhoods can walk to downtown Redding in 15 minutes, but today they rarely do.   The River Trail hosts many tourists looking for a place to eat lunch, but they have a hard time getting to local restaurants ten minutes away.

People in our community regularly report they want to walk or ride a bicycle to local destinations but they do not feel safe because of traffic.   Why is that?   And what can we do about it?

What is a walkable, bicycle-friendly downtown – and how do we get one?

We are asking that question, sharing methods and examples about how towns can and do change, and hosting conversations across the community to build understanding and develop ideas about how to support improvements in our community.

Would you like to join one of our discussions?

Contact Anne at athomas@shastalivingstreets.org to plan a  time to talk with your group.

WalkableCity

Walkable City:  How Downtown Can Save America One Step at A Time.  by Jeff Speck.

Jeff Speck is an urban planner who has dedicated his career to determining what makes cities thrive.  And he has boiled it down to one key factor:  walkability.    His book does not describe a new approach, rather it is a readable overview of what has been known for over thirty years.   What’s needed is:  understanding, decision-making, and action to put good ideas into place.

 

Women on Bicycles: Rich Local History, Exciting Future

The North State has a rich local history of cycling that starts in the 1880s and continues until today.

Research and photos from the turn of the century and since are being collected, curated and written about by Shasta Living Streets volunteers, in  a collaborative effort with the Shasta Historical Society, the Shasta Wheelman and local bicycling shops.

Learn about North State Cycling History

  • Visit the ongoing exhibit of cycling history at the Historical Society offices in the downtown Redding Promenade.
  • Request a presentation for your local group by Shasta Living Streets.   Learn about the past – and the exciting future of cycling in our area and how you can get involved.

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A New Look For A New Year

Welcome to our new website! We thought a new year deserved a new look, so we borrowed some of Santa’s more technically-gifted elves after Christmas and plied them with oatmeal cookies and Christmas leftovers.

Our new website should be more legible on your tablet and phone, and features more images to show off our beautiful region. Let us know what you think!

Add your voice, work together virtually, minimize meetings and maximize impact

Volunteer with Shasta Living Streets

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You have energy, expertise, a desire to learn more and contribute to your community in a real and meaningful way.

We have a strong, local organization with a great reputation and an ever-growing list of opportunities to make a difference in this community.  We have a group of talented people who contribute time and expertise to provide tangible products, services and events.

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We need your help.   We are already making a difference – but the opportunity is great.  Let us help you find a way to connect to this movement.   Our goal is to have powerful impact with what we do – and have fun while we do it.

Upcoming opportunities include:

    • Be a part of the hackathon to develop and launch our new website
    • Join the team putting together our first BIKE WALK SHASTA COMMUTER GUIDE
    • Help us gather sponsorships for the next Cascade Theatre event
    • and more!

 

Contact us today to find out how your skills and expertise can make a difference.  Volunteer a little of your time:  add your voice, work together virtually, minimize meetings and maximize impact.

Thank you!

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Anne Wallach Thomas

I look forward to talking with you.  Contact me at athomas@shastalivingstreets.org

 

Shasta Living Streets is evolving to function as the grassroots backbone support organization to facilitate collective impact by a number of individuals and groups in our community who want to see our region become a more livable place.  It’s about business, families and health.  And brings more joy to everyone’s lives.

 

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Join Shasta Living Streets—Become A Member Today

Your support helps build great cities and towns in our region where everyone can lead an active lifestyle and bicycle and walk for everyday transportation, health, and joy.

Shasta Living Streets builds prosperous communities by creating better bikeways and trails, walkable cities and vibrant public places where active living excellence brings a strong and secure economy and enables all people in our region to lead healthy and joyful lives.

Join Us or Renew Today!
Together we build better bikeways, trails, walkable cities and vibrant public places.

  • Individual Supporter…. $20
  • Family Supporter……….. $30
  • Champion……………………. $60
  • Innovator…………………… $250
  • Student/Senior Supporter…….. $10

PAY ONLINE
It’s easy, here:   Individual membership on Square Market

PAY BY CHECK  
For your use Member Form for Mailing     
Mail your membership to Shasta Living Streets
1313 California Street, Redding, CA  96001

VISIT US IN PERSON AT THE SHASTA BIKE DEPOT
We are located at 1313 California Street, Redding, CA  96001
Thursdays & Saturdays 11-7PM or call 530.355.2230

BUSINESS MEMBERSHIPS
Businesses receive  promotional benefits Business Member Form

Thank you.   Encourage your friends and favorite businesses to become members today.   Learn more:  What we do

Your membership and donation to Shasta Living Streets is tax-deductible.   Questions?  Call 530.355.2230 or email Anne.

Thank you!

Caring supporters like you ensure donated funds are used locally and help build excellence in our community.

Learn more – What we do