Category Archives: For Immediate Release

BCycle is Redding’s Bikeshare Vendor

Shasta Living Streets is excited to announce that BCycle has joined as our vendor-partner to provide electric bikes, docks, and technology for Downtown Redding’s Bikeshare to make moving around Downtown Redding as fun and convenient as possible for everyone. Built on more than a decade of experience, BCycle electric-assist bikes offer accessible, convenient, and safe biking for everyone.

In the past decade, community members, businesses, and local agencies have been planning and developing Downtown Redding to be a walkable and bikeable residential, commerce and entertainment district. Business and property owners, and the people who live, work and play in Downtown, are ready for a high-quality bikeshare system.

The launch date in spring of 2023, will provide a public biking system for people to access medical services, shopping; government agencies, parks, festivals, community events, and the Sacramento River Trail.

Bikeshare in Downtown is a clean mobility transportation. Identifying the mission, vision and purpose for the Shasta Bike Depot and Downtown Bikeshare is the work Anne Thomas and Shasta Living Streets.

Executive Director Thomas shares, “BCycle bikes and docking stations will deliver a safe, convenient, and easy to use bikeshare system for residents and business owners that we have hoped for in our community for years.”

BCycle was selected by Shasta Living Streets last spring through a competitive process. “We are thrilled that Shasta Living Streets, along with The McConnell Foundation and City of Redding, have selected BCycle to provide an e-bikeshare program in Redding,” said Brian Conger, of BCycle. “Redding is an ideal community for electric assist bike sharing. We’ve seen the positive impact of e-bikes in communities across the country and look forward to bringing the same benefits to Redding’s residents and visitors.”

Downtown Bikeshare is supported by a grant from the California Clean Mobility Options Program. “These statewide funds directly support disadvantaged communities, and communities of color, creating safe, clean, affordable transportation to get residents where they need to go,” California Air Resources Board Executive Officer Richard W. Corey said. “The Clean Mobility Options Program was designed to ensure that each project is developed to address a community’s own unique transportation issues – letting local community involvement identify sustainable transportation solutions.

Downtown e-Bikeshare brings tremendous advantages to our community – it allows families to be healthy and save money on transportation, makes more vibrant and connected communities, and supports local businesses by helping them attract customers and retain staff.

BCycle offers product quality and expertise to maximize our customer experience by providing an attractive, high quality bicycle fleet, docks and technology in high traffic areas which will encourage ridership, will be easily findable and to check-out, and will result in community pride.

We believe BCycle will be a vendor-partner that will help promote operational excellence and ensure that the Downtown Redding Bikeshare launch is successful,” added Thomas.

Biking must be easy, safe, and convenient for a majority of people to truly use a bike for transportation. What’s different with Electric Pedal-assist bikes? The pedal-assist makes a special difference in our spread-out and hilly region – by enabling people of all ages and abilities to ride comfortably and thus have a clean and active mobility option.

BCycle is the Best-Of-Class bicycle sharing company, a part of Trek Bicycles, headquartered in Wisconsin.    bcycle.com

Redding joins 47 other major cities in the U.S. with BCycle bikeshare, including Santa Barbara, Houston, and Philadelphia.

All-electric pedal-assist bike fleet. Redding is one of a smaller set of cities that will have an all-electric pedal-assist bike fleet.

A docked bikeshare system. Downtown Redding Bikeshare will have a docked bikeshare system. The docks provide a designated space to park bikes securely.

Redding leads the way. Redding will have the first of this type of all-electric, docked bikeshare system between the San Francisco Bay Area and Portland, Oregon.

Ebikes can replace many car trips if we help people have an easy, safe, convenient ride. Ebikes are used for daily life and can replace car trips. The average length of an ebike trip is 9 miles. Shasta County’s Long Range Transit Plan shows most car trips in Shasta County are 5 miles or less.

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At Shasta Living Streets we imagine Downtown Redding as the center hub of a connected city. It’s a people-friendly, walkable, bikeable district with vibrant public places, and smart-city amenities.

We believe when we give a lot more people the resources, skills and confidence they need to get around safely and conveniently walking and biking, people discover the ease and joy of active living. When we add high-quality facilities and experiences, our community becomes healthier, happier, and more prosperous.

This is why we have designed a full-service set of features for active transportation commutes and tourism services, to provide amenities, create community, and empower people. Starting in Downtown, the services and amenities will help build our trail town and create a connected city.

To learn more contact

Anne Thomas, Shasta Living Streets, (530) 355-2230
Shannon Phillips, The McConnell Foundation, (530) 226-6231

Shasta Bike Depot Moving Forward

What if a bike depot, a lively eatery, and an active courtyard space could become a downtown experience?

Shasta Bike Depot

 “When we give people the resources, skills and confidence they need to get around safely and conveniently by bike, they discover the ease and joy of bicycling. People in Redding and Shasta County aren’t just ready for this – they are excited about it,” Thomas said.

“The depot will be a visitor’s center for transit. It’s a ‘Start Here’ spot for biking and using trails in and around Redding and the North State,” shared Anne Thomas, who will manage the Shasta Bike Depot.

Located next to Redding’s downtown Transit Center, the depot will include a public bike parking garage, classes, community events, an e-bike charging station, guided e-bike tours, and e-bikeshare.

The vision of the depot is to offer amenities that create “comfort, convenience, and enjoyment, for the increasing number of people who choose to walk and bike to get where they want to go,” Thomas said. “This will be a place to find answers to questions, such as ‘Where do I ride?’ ‘What do I wear?’ ‘Where do I find people to ride with?’ ‘How do I put my bike on the bus?’”

“Programming the bike depot to complement the bike network improvements that the City of Redding, Caltrans and SRTA are undertaking is exciting. Imagine a family hopping on bikes near the Sundial Bridge, and easily getting to a downtown destination. Or a person who lives downtown being able to easily access the world-class Sacramento River Trail by bike,” said Rachel Hatch, Senior Program Officer for Community Vitality.  “Downtowns that thrive, are those that are bikeable and walkable.”

Bicycle tourism is an important economic driver for the future of Redding, contributing $83 billion to the US economy annually.  In addition, it’s a vital option for Redding residents to get around town.

Shasta Living Streets will operate and provide smart-city amenities and services for clean and active transportation, including:

  • Secure Bike Parking Garage, card-key entry managed
  • Downtown E-Bikeshare system
  • E-bike charging services
  • Support to City of REU’s E-bike rebate program
  • Encouragement events and activities
  • Safety education classes and workshops
  • Public Engagement
  • E-bike 101 educational tours
  • Youth education classes, internships, and events
  • Bike Valet services at events

Pipeline Craft Taps

Kevin Flynn, founding partner of Pipeline Craft Taps and Kitchen, a gastropub-style restaurant located in Mount Shasta, is the operator of Pipeline Redding in Bell Plaza. Kevin is active in the community and has served as a board member of the Mt. Shasta Chamber of Commerce for a decade. Contributing to Kevin’s success is Mark Clure, his investor and Chief Acceleration Officer at Pipeline. Mark is a principal at Enso Wealth Management, and also serves on multiple regional community boards.

Recently married, Kevin and wife Myranda love food, wine, travel, spending time with family and everything outdoors. Mark and wife Robin value spending time with family and enjoying outdoor recreation.

“Mark and I both have family and friends in Redding. We saw the opportunity and potential for Bell Plaza immediately.  Pipeline Mt. Shasta enjoys a loyal Shasta County customer base.  We believe Siskiyou County residents will also be a loyal customer base in Redding,” shared Flynn. “If I closed my eyes and imagined being a part of Redding’s revitalization, Bell Plaza is the opportunity.”  

What is Kevin’s hope for Pipeline Redding?  “Happy customers.  I am committed to success, and to collaborating with Redding’s partners in hospitality.”

Quality of Life and Place as Economic Development and Downtown Vitality

Key components of community vitality overlap in this project. Active lifestyles, local foods, adaptive reuse, surrounded by small businesses, housing, arts and culture.”

The Foundation made a 10-year funding commitment to Community Vitality in 2017. This property was the Foundation’s first downtown acquisition and is its first “ground-up” downtown development. The courtyard will be bicycle and pet-friendly. This project is a nod to a piece of Redding’s history at the former Bell Rooms site, while creating a new community amenity.

McConnell selected Trilogy Architecture as the project designer, with its long-term presence and focus downtown. Modern Building Company is the general contractor. The company has several projects under construction in Redding, and has historic restoration experience in Chico and North Carolina.

What others are saying

Calbike. Shasta Bike Depot will help Redding embrace its potential as a bikeable city

Shasta Scout. The North State’s most powerful climate action group might be hiding in plain sight

Redding Record Searchlight. 2022 will be another big year in downtown Redding

For more information contact 

Anne Thomas, Executive Director, Shasta Living Streets
(530) 355-2230

Kevin Flynn, Pipeline Craft Taps
(530) 949-5619

Shannon Phillips, COO, The McConnell Foundation
(530) 949-9460

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Transportation for a Strong Town, Charles Marohn

Shasta Living Streets and the Sacramento Valley Section of the California APA Cascade Division recently hosted Charles Marohn for a presentation about his new book Confessions of a Recovering Engineer, Transportation For a Strong Town.”  Ideas presented give strategies for improvements that make a real difference.  Thank you to everyone who attended.  We will soon have an audio recording and short video to share with you.  

Transportation is getting worse.  And costing more. We must do better.  

Join the Community Book Reading to Learn More  

On November 9th Charles Marohn, President and founder of the Strong Towns movement joined us. Charles led a discussion of successful techniques used to build quality of life in Strong Towns that inspire and encourage the work underway in Shasta County towns today.

NEW BOOK
Confessions of a Recovering Engineer,
Transportation For a Strong Town

★ BOOKS AVAILABLE Charles Marohn’s new book is available for purchase at Shasta Living Streets. Purchase online at the link below, or contact us and stop by for purchase. 530.355.2230

  • Confessions of a Recovering Engineer: Transportation for a Strong Town
  • Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity

JOIN THE COMMUNITY BOOK READING 
We offer another opportunity to join in the community discussion, whether you attended this event or not, we invite you to read Charles’ new book, “Confessions of a Recovering Engineer” and join us in a community book reading. We will host an online conversation soon.

THE NEW BOOK:
CONFESSIONS OF A RECOVERING ENGINEER 
Charles Marohn, professional engineer and founder of the Strong Towns movement, lifts the curtain on America’s transportation system in his newest book, Confessions of a Recovering Engineer. In this book tour presentation, Marohn demonstrates how the values of engineers and other transportation professionals are applied in the design process, and how those priorities differ from the values of the general public.

By showing how transportation investments are a means to an end and not an end unto themselves, Marohn reveals how the standard approach to issues like fighting congestion, addressing speeding, and designing intersections only makes transportation problems worse, at great cost in terms of both safety and resources.

By contrast, the Strong Towns approach to transportation focuses on bottom-up techniques for spending less and getting higher returns, all while improving quality of life for residents of a community.

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This is another in a series of community presentations and discussions for building more livable, equitable, prosperous, healthy, and joyful communities in our region.

THANK YOU TO THE MCCONNELL FOUNDATION We are grateful to the McConnell Foundation for generous support to bring Charles Marohn to our community.

Sacramento Valley Section of the California APA

The McConnell Foundation